At AION we help our customers adapt their businesses for a more positive contribution to society.

We make circularity happen at an industrial scale by working with our customers to identify opportunities to shift from linear to circular and grow their degree of circularity within plastic.

Together with our partners we orchestrate a tailored, traceable and circular value chain for specific use cases.

Our team of material, regulatory, logistics and business development experts work with companies to make sure the products and processes fit their existing operations, meet quality requirements and importantly have a tangible impact towards reducing their use of virgin plastic, reducing their CO2 footprint, and avoiding a generation of plastic waste.

Whether it is a specific case or an examination of what could be possible, AION is here to help.

  • Illustrative icon of less plastic
    Reducing Virgin Plastic
  • Illustrative icon of less waste
    Avoiding Plastic Waste
  • Illustrative icon of reduced co2
    Reducing CO2
Plastic fish net

Linear VS Circular


    The linear economy is what we have been accustomed to up until now. Raw materials are collected, processed into products and sold on to a user. The consumer then uses the product until it no longer provides value and then disposes of the product. The linear economy is described as “take-make-dispose”.


    Recycling is referred to as using the waste as raw material. This reduces the use of new resources, however, does not eradicate the root cause of waste generation. Moreover, most of the material that is being recycled might be downgraded as the first-life product was not designed to be recycled in the first place. This limits the recyclability of the material which is ultimately destined to become waste (headed either for incineration or for landfilling).


    The circular economy seeks to eliminate the root cause of waste generation by minimizing the use of resources, designing recyclable products, using less raw material, and reusing the materials multiple times through recycling. This requires new business models and new consumption patterns. The circular economy is described as “reduce-reuse-recycle”. By transitioning to a circular economy, we will consume less raw material from the earth, emit less greenhouse gas, and pollute less.

AION’s Closed loop model - giving new life to plastic waste

AION closed loop infographic

Want to be part of the solution?