01 April 2022 • 8 minute read
The Role of Business to Unlock Circularity
Our CEO, Runa Haug Khoury, discusses how businesses play a cruicial role in the transition to a circular economy with Lars Pedersen and Sveinung Jørgensen who head the Centre for Sustainable Business at the Norwegian School of Economics.
"Innovation is triggered by big problems. That's what companies are really good at: identifying what are the big problems to be solved, and how we can do that profitably.
That's how we're going to solve the big enviromental challenges"
Read more about the Centre for Sustainable Business, listen to Jørgensen & Pedersen's podcasts and watch their videos here (in Norwegian).