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AION'S PURPOSE

WHAT IS AION AND WHY DO WE DO WHAT WE DO?

There is a pressing need for companies to account for the impact within their own and extended value-chains in accurate details. With increasing consumer demand for sustainable products and a growing regulatory pressure to reduce environmental impact, businesses are facing significant challenges in meeting these expectations. 

EU NEW Green deal results in massive increase in new legislation

The European Green Deal is an ambitious plan proposed by the European Commission to transform the European Union (EU) into a more sustainable and climate-neutral economy. It aims to make Europe the world's first climate-neutral continent by 2050, with significant reductions in greenhouse gas emissions and increased efforts to protect biodiversity and natural resources.  

The Green Deal encompasses various policy initiatives and measures across different sectors, including energy, transport, agriculture, and industry, to achieve these goals. Key components of the Green Deal include increasing renewable energy production, improving energy efficiency, promoting sustainable agriculture and forestry practices, and fostering the circular economy.

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The European Green Deal was introduced by the European Commission on December 11, 2019. While specific policies and measures are being implemented gradually over time, the Green Deal represents a starting point for a landslide of new regulations hitting specific industries and materials since then.  

THE CHALLENGES FOR COMPANIES TO REMAIN COMPLIANT

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book Lack of transparency
Lack of transparency Many companies struggle to provide transparent and verifiable data on their sustainability efforts, making it difficult for consumers and stakeholders to assess their environmental impact accurately.
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Greenwashing The rise of greenwashing poses a significant challenge, with companies making exaggerated or false claims about their environmental practices to attract consumers. 
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Compliance with new and undefined regulations As regulations tighten, companies feel pressure to meet sustainability standards and reporting requirements, as well as understand their impact.
NEW REGULATIONS

TRENDS AND REGULATIONS FOR PLASTICS

In order to ensure progress and reach emissions goals, new regulations and legislations have emerged within different industries through the EU following the New Green Deal.  

Set targets for reuse of several products categories over single-use and low lifetime options, minimum recycled content in products and packaging, ban on single-use plastics, plastic tax and  (SUP’s, PPWR, CSRD) more comprehensive EPR regulations are just some of the areas touching upon AION’s customers. 

New agreements to reduce, reuse and recycle, increase safety and boost the circular economy are hitting the plastic industry. Aiming for less packaging and restricting certain packaging formats and non-circular design.

Some new legislations have set concrete packaging reduction targets (5% by 2030, 10% by 2035 and 15% by 2040) and requires EU countries to reduce plastic packaging waste. Several types of single use plastic packaging will further be banned, and other packaging categories will need to meet a of minimum recycled content to avoid taxation or other fees Following these new regulations overall trends of increase costs and time from companies to remain compliant is to be expected.  

Further AION follows the increased demand and need for full value-chain traceability and emergence of Digital product passports (DPP) within several product categories, expected to apply for plastic products by 2030. 

AION LOOP

AION’s solution to remain compliant and navigating in the regulatory landscape:

  • Value-Chain Traceability
  • Accurate Impact Reports
  • Avoid Greenwashing
  • Regulatory Insight
  • Corporate Responsibility

DOCUMENTED IMPACT REPORTING

AION offers solutions to many of these challenges by providing comprehensive value-chain traceability and documented impact reporting. Our digital platform AION LOOP enables companies to track the journey of their products from source to end-user, ensuring transparency and accountability throughout the supply chain. Developed with and for the plastic industry.  

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ANALYSING PLASTIC DATA

By collecting and analysing data on plastic material origin, composition, mechanical recycling, plastic manufacturing processes, we help companies generate accurate impact reports that demonstrate their commitment to sustainability and their actual environmental impact.

Click here to download a sample impact report. 

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PROVIDING VERIFIABLE DATA

With AION, companies can avoid greenwashing by providing verifiable data and evidence of their sustainability efforts, building trust and credibility with consumers and stakeholders. 

 

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STAY AHEAD OF REGULATORY REQUIREMENTS

AION LOOP platform helps companies stay ahead of regulatory requirements by providing insights into emerging environmental standards and compliance measures. Collecting all data necessary for upcoming trends such as DPP’s.  

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PARTNER WITH AION

By partnering with AION, you can effectively address the challenges of accountability, transparency, and compliance in your sustainability efforts, paving the way for a more environmentally responsible future. 

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WHY DO WE HAVE TO PROVE OUR SOLUTION?

At AION, we recognize the critical importance of proving the impact of sustainability initiatives in today's complex business landscape. From combating greenwashing to navigating intricate value chains and complying with regulations, companies face numerous challenges in demonstrating their commitment to environmental responsibility.

Greenwashing Misleading or exaggerated claims about sustainability practices undermine consumer trust and credibility, making it essential for companies to provide verifiable evidence of their environmental impact.
Complex value chains As supply chains become increasingly global and interconnected, tracking the journey of raw materials and products becomes more challenging, leading to gaps in traceability and accountability. 
Regulatory compliance Stringent environmental regulations require companies to accurately measure and report their environmental impact, putting pressure on organizations to gather reliable data and evidence to demonstrate compliance.
Bad data Inaccurate or incomplete data can distort the true environmental impact of products and practices, hindering efforts to make informed decisions and improve sustainability performance. 
Transparency By proving the impact of our sustainability initiatives, we build trust and credibility with our stakeholders, including customers, investors, and regulatory bodies. Transparency is essential for fostering strong relationships and demonstrating our commitment to responsible business practices. 
Accountability Proving our impact holds us accountable for our actions and decisions. It ensures that we uphold our environmental commitments and strive to achieve measurable outcomes that benefit both society and the planet. 
Validation Proving our impact validates the effectiveness of our sustainability strategies and initiatives. It confirms that our efforts are making a meaningful difference in reducing environmental impact, conserving resources, and promoting sustainable practices. 
Continuous Improvement Proving our impact allows us to identify areas for improvement and refine our strategies over time. By analyzing data and performance metrics, we can pinpoint strengths and weaknesses in our sustainability efforts and implement targeted interventions to drive positive change. 

HOW DO WE PROVE IT?

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DATA-DRIVEN APPROACH
We leverage data and analytics to measure and quantify the impact of our sustainability initiatives accurately. Our digital platform collects real-time data on key performance indicators, such as carbon emissions, resource utilization, and waste reduction, enabling us to track progress and demonstrate results.
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IMPACT REPORTS

We provide comprehensive impact reports that offer transparent insights into our sustainability performance. These reports outline our achievements, challenges, and future goals, empowering stakeholders to assess our environmental footprint and understand the value of our efforts. 

 

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COLLABORATION AND PARTNERSHIPS
We collaborate with industry partners, experts, and certification bodies to validate our sustainability initiatives and ensure compliance with relevant standards and regulations. By working together with trusted stakeholders, we strengthen the credibility of our impact claims and reinforce our commitment to sustainability. 
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TRACEABILITY AND ACCOUNTABILITY

Through our traceability technology and supply chain transparency, we ensure accountability for our sustainability claims. We track the lifecycle of products from raw material sourcing to end-of-life disposal, allowing stakeholders to verify the authenticity and integrity of our sustainability practices. 

 

PROVE YOUR IMPACT

At AION, proving our impact is not just a goal; it's a fundamental aspect of our mission to drive positive change and create a more sustainable future for all. Through data-driven insights, transparent reporting, and collaborative partnerships, we strive to demonstrate the effectiveness of our sustainability efforts and inspire others to join us in making a meaningful difference. 

LEARN MORE

Discover valuable insights

Explore a wide range of topics, from customer success stories to the latest innovations in our products. Whether you're a sustainability enthusiast or a business looking to adopt more responsible practices, our blog is your go-to resource for knowledge and inspiration. Join us in our journey towards a greener, more sustainable future.

STILL HAVE SOME MORE QUESTIONS?

Check out our FAQ (Frequenly Asked Questions) page!